Priceontheoutcome,notthehours.
9:16Short clips that make sense alone
Cutdown picks the moments with a clear point, trims the pauses and reframes them to vertical with the speaker in shot.
See how it worksFor podcasts, webinars and long videos
Upload a video, podcast or webinar. Cutdown cuts the short clips, adds captions, drafts a blog post and schedules your social posts.
Free trial. Plans from $25/month.
Episode 41: Pricing your first product
Video podcast, 52:14
Transcript
So the question I get every week is what to charge.
Most people price on effort. Price on the outcome the buyer gets.
That one change moved our numbers more than anything.
Blog draft, 1,240 words
How to price your first product without guessing
Tue, 9:00
5 posts this weekWe priced on effort for two years. Here is what changed when we priced on the result instead.
Made for people who record
The usual week
Record for an hour. Scrub the timeline for good bits. Export, caption, write the post, repeat for every clip.
Why it matters
One hour of recording holds weeks of material. Cutting it by hand takes most of a day, so the recording goes up once and the rest never ships.
From one 60-minute webinar
Example output
Short clips
Blog posts
Social posts
Most clip tools stop at the clip. Cutdown also writes the blog post and puts every post on your calendar, so one upload covers the week.
What you get
All of it comes from one upload, and you can edit any of it before it goes out.
Priceontheoutcome,notthehours.
9:16Cutdown picks the moments with a clear point, trims the pauses and reframes them to vertical with the speaker in shot.
See how it worksNobodyreadsawholehour.Theyreadthis.
Word-by-word captions burned into each clip in your style, plus a caption file for YouTube and your own player.
See how it worksFive things we learned running 40 product demos
Drafted from the webinar transcript
“Show the result in the first two minutes.” (from 14:20)
A full draft with headings and quotes pulled from the transcript, written in your words, ready for your site or newsletter.
See how it worksNext week
9 posts scheduled
Mon
Tue
Wed
Thu
Fri
Each clip gets its own post copy, and Cutdown spreads them across your week on the accounts you connect.
See how it worksHow it works
Cutdown does the cutting and writing. You make the calls.
Drop a video or audio file
or paste a link to a recording
Drop in a video or audio file, or paste a link to a webinar, podcast or YouTube video.
Why demos run long
From 06:12, 0:44 long
The one-slide pricing page
From 21:40, 0:38 long
What to cut from onboarding
From 39:05, 0:51 long
Cutdown suggests the strongest moments. Keep, trim or swap any of them in a click.
Ready to go
3
clips
1
blog post
9
posts
Check the captions, blog draft and post copy, then send the whole week out at once.
Examples
Pick a recording type to see what a single upload gives you.
The upload
Episode 41: Pricing your first product
Video podcast, 52:14
4 moments picked from the recording
Blog draft
How to price your first product without guessing
LinkedIn post
We priced on effort for two years. Pricing on the result changed more than any feature we shipped.
Pricing
Try it on a real recording first, then pick the plan that fits how much you publish.
Try Cutdown on one of your own recordings.
$0to start
For one show, channel or webinar series.
$25per month
For marketing teams and agencies with several shows.
Customfor your volume
FAQ
Something else on your mind? Email hello@cutdown.com.
Video or audio files from your computer, or a link to a recording you already have online. Podcasts, webinars, interviews, talks and long YouTube videos all work.
Free trial
The trial runs on your own video, podcast or webinar. Plans from $25/month after that.
episode-42-final.wav
Clips, captions, blog draft and posts on the way