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Episode 41: Pricing your first product
Transcript to blog post
What you said
So, um, the question I get, like, every week is what to charge.
And you know, most people price on effort. Price on the outcome the buyer gets.
We did it the other way for, uh, two years.
Then raise it after ten sales, once you, um, know it works.
Blog draft
How to price your first product without guessing
Summary. Charge for the result the buyer gets, then raise the price after your first ten sales.
Price on the outcome
Most people price on effort. Price on the outcome the buyer gets instead.
Raise it after ten sales
Ten paying buyers tell you it works. That is the time to raise it.
What you get
A post you can read, built from what you said.
Your words and your points
The post is written from the transcript, so the ideas, examples and phrasing come from you. Quotes keep their timestamps so you can check them.
Headings and a summary
Each main point gets its own heading. A short summary sits at the top for people who skim.
The filler is gone
Ums, false starts and sentences you said twice are cut.
How to price your first product without guessing
Summary. Charge for the result the buyer gets, then raise the price after your first ten sales.
Price on the outcome
Most people price on effort. Price on the outcome the buyer gets instead. 12:11
How it works
Upload, read, publish.
- 01
Upload the recording
A video or audio file, or a link to a podcast, webinar or YouTube video you already posted.
- 02
Read the draft
Cutdown writes a title, a short summary and a section for each main point you made.
- 03
Edit, then publish or copy
Change any line you like. When it reads right, publish it or copy it into your blog.
Example
Same point, easier to read.
One paragraph from a webinar recording, before and after.
So, um, the thing with webinars is people sign up and then they just, like, don't don't don't show up, right? And we were sending, you know, one reminder the day before. What we started doing is sending a second one, uh, an hour before it starts. And a lot more people came.
Send a second reminder
Plenty of people sign up for a webinar and never show up. We used to send one reminder the day before. Now we send a second one an hour before it starts, and a lot more people come.
FAQ
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It is written from what you said in the recording, so the ideas, examples and phrasing are yours. Cutdown tidies the sentences so they read well on a page.
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episode-42-final.wav
Clips, captions, blog draft and posts on the way